Creating a personalised and optimised customer experience in a multi-channel context is the challenge retailers are facing.
They need to offer a unique shopping experience and customer service while ensuring maximised conversion and increased revenue.
What is the best way to blend optimal sales with great customer experience? What merchandising strategies work best? How to adapt them to each sector's specificities?
In this webinar, we will explore the different approaches retailers take through case studies and best practices resulting in optimised conversion, customer retention and increased sales.