Everyone globally has been impacted by COVID-19 in some shape or form. Retailers are trying to understand and strategize what to do next based on consumer behaviour change as the world reopens and steps into a new normal.
Retailers that are focused on winning customers in a post-COVID world need to understand how consumer behaviours are evolving. In this webinar hosted by Lifesight, Tom Gregory & our Industry Partners will discuss:
• The changing face of retail - what are some of the trends, challenges and opportunities?
• What’s the Impact of COVID-19 on local area marketing/local commerce?
• What are some of the benefits of programmatic and data driven advertising in mobilising COVID-19 aware consumers?
• How can retailers leverage ad tech, changing Offline and Online behavioural trends for improved marketing performance?