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How To Successfully Onboard New Subscribers To Your Nonprofit E-Newsletter
Email marketing should be an integral part of a nonprofit’s multi-channel fundraising strategy. That process starts with getting people to submit their email address on your website form and encouraging them to click the “subscribe” button. Easier said than done.

In this webinar, based on research of the 100 largest nonprofits in the U.S., you'll learn best (and worst!) practices related to
- where your website signup form belongs
- your CTA (call to action)
- what fields the form should contain
- donation form opt-in to your newsletter
- components of a good welcome email and more.

Join us as we explore the email onboarding process- the first step in growing your nonprofit's email list!

Learning objectives:

Almost 4 billion people worldwide use email. It has become a very effective method for nonprofits to keep supporters informed, build brand awareness, mobilize people to join advocacy efforts and yes, fundraise.

Through this webinar, you will learn best practices, receive tips and gain a better understanding of how to improve your organization's email onboarding process. The goal? Grow your email list!

This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.


Jul 21, 2020 01:00 PM in Eastern Time (US and Canada)

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Ephraim Gopin
Ephraim Gopin is the founder of 1832 Communications, an agency which helps nonprofits raise more money through strategic and smart marketing and communications. 1832 partners with nonprofits to craft strategies which upgrade their online presence, improve their marketing and fundraising collateral, advance their media outreach efforts and improve their email marketing apparatus. Ephraim is always happy to connect with nonprofit pros on Twitter, LinkedIn, via his daily nonprofit newsletter or his weekly podcast. Ephraim is the proud father of three young adults, all of whom disapprove of how he takes selfies.
Steven Shattuck
Host @Bloomerang