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How To Convert Your Boring White Papers into Interactive Tools for More Qualified Leads
Have you invested in research, contracting with Forrester TEI, IDC, or another research firm, to assess the business value delivered from your solutions? If so, how are you delivering these results to your target audience? If you're simply sending the research paper to customers and prospects, you may not see the return on investment that you’re hoping for.

What if you could easily evolve these one-size-fits-all white papers into personalized interactive ROI / TCO tools to quantify your solutions to prospects? How would this impact your ability to engage your audience and spark their interest in your solutions?

In this webinar, find out how top organizations like IBM / RedHat, Forescout, and other leading B2B providers are engaging prospects by converting these static business value white papers into interactive ROI / TCO tools.

Jan 24, 2019 12:00 PM in Central Time (US and Canada)

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Speakers

Isabelle Papoulias
VP of Marketing @Mediafly
Isabelle oversees Mediafly's marketing efforts, working closely with sales and business development teams to ensure continuous growth. She is responsible for the management of Mediafly's brand communications and demand generation efforts including digital marketing, content development and agency relationships.
Tom Pisello
Chief Evangelist @Mediafly
Tom, also known as the ROI Guy, is a successful serial entrepreneur, popular speaker and author. He develops new practices to best communicate and quantify business value to ever more financially-focused, frugal buyers.