Have you invested in research, contracting with Forrester TEI, IDC, or another research firm, to assess the business value delivered from your solutions? If so, how are you delivering these results to your target audience? If you're simply sending the research paper to customers and prospects, you may not see the return on investment that you’re hoping for.
What if you could easily evolve these one-size-fits-all white papers into personalized interactive ROI / TCO tools to quantify your solutions to prospects? How would this impact your ability to engage your audience and spark their interest in your solutions?
In this webinar, find out how top organizations like IBM / RedHat, Forescout, and other leading B2B providers are engaging prospects by converting these static business value white papers into interactive ROI / TCO tools.