In an environment that is increasingly dominated by disruptive, fast-evolving technology, professional communicators are confronted with ever new challenges and opportunities.
Continuous, and accelerating change is the new normal. Social media and smart devices have completely changed the playing field of PR within just a few years. Paid, earned, shared and owned media become one and the same in a user’s experience. At the same time, there is growing evidence that the way in which we pay attention and are affected by information is much less conscious and rational, and much more instinctive and affective, than we realize.
In this webinar, IPR Measurement Commission members Ana Adi, Ph.D. from Quadriga University, and Thomas Stoeckle, host of the Small Data Forum Podcast, will address skills and capabilities requirements for successful communicators of the future. They will also teach you about the latest thinking regarding systematic data-led planning and execution of communication activities, as well as examples of measurement and evaluation best practices.