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Digital Transformation for a Cookieless Future: 1st-Party Data Strategies of Leading Brands

00:46:00

Jun 16, 2021 11:29 AM

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Speakers

Corey Blenkarn
Associate Director, Digital Transformation @Cardinal Path
Corey brings over 10 years’ data and analytics experience within CPG, Retail and Financial Services to his role at Cardinal Path where he helps brands to develop and achieve digital transformation for market growth and bottom-line profitability. He holds a BA in Economics & Fine Arts from the University of Waterloo, and a Master’s in Marketing from the University of Portsmouth.
Jacquelynn Henderson
BSRO Omni Channel Marketing Manager @Bridgestone Americas
Jacquelynn Henderson is the BSRO Omni Channel Marketing Manager. She is responsible for developing the audience strategy across their digital and traditional journey to improve the Boss experience. And she manages the direct channels to improve engagement and retention of their customers.