Spend an hour with an IP expert discussing methods for IP Valuation and how they miss the mark. If your patent can be circumvented, then it is not a question of if it will be circumvented, but when. When that happens, it will bring you little to no value as a result.
In order to create a patent that in fact protects your business, you must start from your value proposition (as opposed to the technology) and determine how to protect it.
So begs the question: will you exponentially shift the value of your business by leveraging the power of having the right IP? Or, will you continue to reinvent the wheel?