We Want You Back: Tools to Regain Lapsed Members
It is your association's goal to provide meaningful experiences so that your members stay engaged, but what happens when they for some reason or another choose not to renew? More importantly, what can you do to bring these former members back into the fold? In this session, get the strategies and tools you need to re-engage and win-back your lapsed members for life.
About the Speaker
Scott has over 20 years of marketing experience in the association and publishing industries. Before starting the firm he worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals.
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