Strategic Account Meetings (SAM), are not the same as sales meetings. They are not geared toward closing short term business, but rather to identify future revenue and ensure customer success.
Key benefits of the SAM:
Building pipeline and identifying cross-sell and up-sell opportunities
Ensuring customer success and building customer loyalty
Ensuring a complete understanding of the customer’s long term goals and objectives
Giving executive management insightful visibility into the account
Verifying your short and long term strategies are in-line with the customer’s strategy and overall business plan