Let’s face it. 2021 continues to be the year of change. As marketers, we’ve implemented our strategic vision, however, we find ourselves pivoting to adjust to the changes within the ever-evolving marketing landscape. But one thing remains constant – our goal of attracting the highest yielding visitors to our destinations. Join Visit Tampa Bay’s Chief Marketing Officer, Patrick Harrison, Gulf Shore & Orange Beach Tourism Advertising Manager, Morgan Barna and Epsilon’s Vice President of Travel & Tourism David Chastain as they share with you how to best create an “always-on” marketing strategy.
• How a consistent digital media strategy drives positive outcomes
• New strategies for reaching individuals with a means to travel and how to prioritize these value-based visitors
• How Gulf Shores & Orange Beach was able to pivot and succeed through impacts of COVID-19, natural disasters and more
• Insights learned from Visit Tampa Bay’s recent hosting of Super Bowl LV
David Chastain, Vice President of Travel & Tourism, Epsilon
Morgan Barna, Advertising Manager, Gulf Shores & Orange Beach Tourism
Patrick Harrison, CMO, Visit Tampa Bay