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News Masterclass Session 4: (Personal) Branding For Journalists
For the longest time journalists were known for the words and only recognizable by their bylines. Branding, including personal branding, however, is not a new trend and more important than ever. In this webinar Marc Sasserath will give a practice-based inside on the relevance of branding, the relationship between brands and an audience and advice on how to build a brand.
This session will be held in English

Marc Sasserath, Brand Strategist, Entrepreneur and Clinical Organizational Psychologist, Founder & CEO
Marc has served as Executive Chairman UDG United Digital Group, he was Founder & CEO Publicis Sasserath and CSO Publicis Groupe Germany. His former positions also include MD McCann and Head of Strategy BBDO Group Germany. Marc is Affiliate Professor at ESCP Europe for entrepreneurship and innovation and an active member of the Berlin/SF startup ecosystems, contributing to the development of a number of tech accelerators and innovation centers such as APX – by Axel Springer + Porsche. Amongst others he is member of the supervisory board of The Bahlsen Family and vocatus AG, board member of Betterplace.org/gut.org and member of the assembly of ESCP Europe Berlin.
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