Chinese tourism has been growing significantly and dependably for many years, but what do tourism marketers and businesses do if the overall flow of Chinese visitors slows or even declines? In our August webinar, aimed especially at the North American market, we'll give practical advice on what new things you can do to stand out, how to maintain a presence if you are working with a reduced budget, and how to determine which audience/market segments to focus on for the best results. Case studies will give real-life examples of marketing approaches and other actions that have helped global destinations to stand out and reduce negative impacts in difficult times.
The webinar will also include an overview of the latest US and Canadian visitation numbers, and a discussion on the various factors that may be affecting these numbers.
The webinar includes a Q&A section, and attendees can send questions in advance to firstname.lastname@example.org, or ask them during the webinar.