From history, we have learned that nothing is certain, and it is impossible to avoid crisis. The important thing is how well we prepare in order to minimise loss, especially when your organisation’s reputation is at stake.
Any event that impacts the smooth operations of your organisation and leads to unfavourable publicity needs to be managed well. And communication plays a crucial role. Having a crisis communication plan in place ensures that you can handle unexpected situations, emergencies and disasters effectively.
Join the upcoming PATA Spotlight webinar on ‘Crisis Communications: Research, Tools and Best Practices’ to learn how to build travel and tourism resiliency through effective crisis communication practices, based on science and research.
Organised by PATA, the webinar will be held on Wednesday, July 24, 11.00 am to noon (ICT) and presented by Jeff Angel and Ben Morgan, both Principals at the Centre for Crisis & Risk Communications.
The focus of this one-hour webinar includes:
- The research and science behind crisis communication
- Best practices in crisis communications
- Keys to communicating during times of crisis, when stakeholders are in high-stress environments.
- Components for planning and executing a successful communications plan
- Tools to improve both daily communications and crisis communications plans including: the science of key messages (the 27/9/3 formula), message mapping
- The importance of compassion, conviction and optimism in all communications