The sales of gaming consoles, handheld gaming devices, downloads, gaming subscriptions, the growth in gaming influencers, and time spent gaming. All of these things have increased with the various lockdown situations we have experience during COVID.
The committee is excited to take a look at this developing trend. Educate and share knowledge from the experts around the world. It’s been a hot topic in the advertising industry and within the news outlets, during the past year. The team welcomes you to take this journey with us as we look at the impacts of gaming on the advertising and marketing industry, on various brands and how to best tap into this engaged audience.