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Unpracticed Best Practices for Marketing Excellence: The Customer Conscience & The Connector
Many common practices today are actually not best practices, as revealed in our Journey to Marketing Operations Maturity study. In fact numerous studies show that the typical approaches of the past decade must be shifted to achieve intended growth in the 2020s. This interactive live webinar highlights what’s needed now.

TUESDAY
4:30-5 p.m. US Pacific = 7:30-8 p.m. US Eastern
> 30th March: The Customer Conscience & The Connector

This session focuses on 2 essential marketing department personas:
> The Customer Conscience: build trust, mutual value and alignment to customers' natural rhythms across lifecycle and CX journey
> The Connector: end-to-end flow, closed-loop communication, hand-off smoothness among marketers, partners and stakeholders

Get inspired to rise above the norms via lesser-known best practices vs. common practices, applied to these scenarios. This session will not be recorded. No recording permitted. ClearAction’s Chief Customer Officer, Lynn Hunsaker, will present this live webinar with audience participation opportunities. Lynn is an AMA Certified Professional Marketer, SVAMA Past President, former Marketing Instructor at UC Berkeley Extension and San Jose State University, and former Marketing Director at Applied Materials.

Unpracticed Best Practices are described in detail in ClearAction’s blog: Marketing Operations Value: 10 Essentials (https://clearaction.com/marketing-operations-value) and in the related UC Santa Cruz — Silicon Valley Extension course taught by Lynn Hunsaker (https://tinyurl.com/21s-uc-mo) -- starting April 6th, 6-9pm US Pacific time.

Unlearn common-practice myths and discover true high-growth better-practices.

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Mar 30, 2021 04:30 PM in Pacific Time (US and Canada)

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