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SLA Europe webinar: Marketing to grow your service and improve engagement
Join Davin Pukulis (Salesforce) and Rhianna Gamble (IFIS Publishing), who will share professional marketing strategies and tips to promote your service.

Davin will focus on keeping your customer at the centre of how you market services. Salesforce has built the world's leading platform for managing customer relationships, so it's only natural that their approach to marketing puts their own customers squarely at the centre. This talk will show how Salesforce uses the power of customer storytelling to attract, retain, and grow the market for their Professional Services, and leave you with techniques you can use to do the same inside and outside of your own organisation.

Rhianna Gamble will look at how IFIS, the not-for-profit database publisher and educational charity, has transformed its approach to marketing over the past few years, to centre around engagement and research skills. Rhianna will talk about what inspired this shift, the hugely positive impact of recruiting a full-time research librarian to the marketing team, activities, and the response from libraries and faculties.

Our speakers:

Davin Pukulis is the UK and Ireland marketing lead for Salesforce Professional Services. Over the last 15 years, he has led teams in high-growth B2C and B2B technology and services organisations in the UK, Germany, and the US. He believes that every brand has a voice, and that great storytelling is what makes it sing.

Rhianna Gamble is Head of Marketing and Engagement at IFIS, a not-for-profit publisher and educational charity in food and health science. Rhianna is a mental health champion and enjoys contributing to the community through professional volunteering. She is co-Webmaster for SLA's FAER division and was recently elected Vice-Chair of the British Section of the Institute of Food Technologists and to the Executive Council of Research4Life.

Oct 27, 2021 01:00 PM in Eastern Time (US and Canada)

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