Ask a customer if they use the right amount of water and get ready to hear some horn tooting. However, this self-defined sense of efficiency probably comes more from a deficit of information than a surplus of ego.
Aurora Water created the Know Your Flow program in 2017 to address the information gap in customers’ understanding of how efficiently they’re using water. Through monthly email updates, Aurora Water compares customers’ water use to benchmarks adjusted for the unique characteristics of their household and property. This self-comparison approach helps customers see the invisible waste in their water use and provides a direct communication between Aurora Water’s Conservation staff and inefficient users.
Our presentation will cover the operations of the program, its effect on participants’ water consumption and what Aurora’s staff has learned about benchmarking efficiency in its customers base.