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Building a Marketing and Education Plan for Consumers
Education-based marketing, or “Edumarketing” is the sharing of knowledge with the purpose of building trust and positioning yourself as the expert in your field.

It is a necessary strategy in today’s competitive mortgage market that can help you establish credibility and build trust with your prospects, customers and partners.

The mortgage market is competitive and how you differentiate yourself and maintain trust in the ever-changing world of mortgage marketing is more crucial than ever.

Join, Best-Selling Author and Award-Winning Edumarketing Specialist, Ginger Bell as she shares how you can quickly implement “Edumarketing” into your marketing plan. In this fast-paced session you will learn how to:

· Create User Generated Content

· Use Customers as Marketers

· Create a Content Marketing Plan

· Utilize Video Marketing

Capture the Power of Being the Social Expert

Don’t miss out on this powerful session that will help you leverage your expertise and implement powerful Edumarketing into your business!

Learn how to use Finance of America loan programs to market yourself as the expert!

Dec 9, 2019 11:00 AM in Pacific Time (US and Canada)

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Ginger Bell
Education Specialist @Edumarketing
Ginger Bell is a 3-time Best-Selling Author, Speaker and Edumarketing Specialist with Go2training. Ginger has been named as one of Mortgage Banking’s Most Powerful Women, 50 Most Connected Professionals and Elite Women of Lending. Ginger has also been awarded the “Professional Woman of the Year” award by the National Association of Professional Women for her commitment to training and education. Ginger’s most recent projects are Edumarketing.com, a site focused on helping originators create educational, marketing content and TheMortgageList.com, an online hub that connects mortgage professionals with vendors, events and training specific to the mortgage industry.