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Behavioral Finance – Why Investors Make the Decisions They Do
It can be difficult to act rationally when your financial future is at stake, especially when unexpected events upset the markets.

Understanding aspects of human nature might help you stay level headed in the heat of the moment.

Behavioral finance is the intersection of behavioral psychology and finance that helps explain why people make irrational financial decisions. It’s the emotional side of investing, something that impacts each and every one of us at some point in the investment cycle.

This timely topic is applicable to everyone. Please forward this invitation on anyone that might be interested in gaining a better understanding of behavioral finance and how it informs every financial decision we make.

Jun 15, 2020 02:00 PM in Pacific Time (US and Canada)

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