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Friday Fireside Chat - Rita McGrath & Geoffrey Moore
Geoffrey Moore is one of Silicon Valley's best-known authorities on innovation and disruption, beginning with his hugely influential book "Crossing the Chasm" through to his latest, "Zone to Win." In this fireside chat, we'll discuss his latest thinking, what company leaders should be paying attention to now, and where tech and disruption are headed.

May 29, 2020 12:30 PM in Eastern Time (US and Canada)

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Speakers

Geoffrey A. Moore
Managing Director @Geoffrey Moore Consulting
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can.
Rita McGrath
Professor @Columbia Business School
Rita McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). Follow Rita on Twitter rgmcgrath. For more information, visit RitaMcGrath.com.