How should you manage reviews on Yelp? Should you advertise with Yelp?
During this week's Office Hours, Toby Danlychuk, Principal / Co-Founder of 39 Celsius, and Eric Shanfelt, Founder and CEO of Local Marketing Institute, will discuss:
- Whether you should spend ad dollars on Yelp and where those ad dollars should go
- Drawbacks and inefficiencies with Yelp's ad platform and where your ad dollars might be better served
- Yelp profile optimization
- How to deal with Yelp reviews from disgruntled employees, fake competitor reviews, and ways to get illegitimate reviews taken down
- Do's and don'ts for reputation management