Social has been and will continue to be, the most effective way to educate, inspire, and communicate with our audience of guests. Now, however, is a special time with special considerations. Our communities are more important than ever, but how can we maintain a safe, responsible message while easing back to business? In this session, we’ll look at techniques and tactics being used in currently-recovering markets, and draw on other crises for lessons. Attendees will leave not with a clearly defined social media plan, but with ideas, inspiration, and a set of key things to avoid when using social media during a recovery.
Key topics to be covered include:
• Curating and collecting existing assets to prepare for the recovery
• Creating a phased-in content plan
• Lessons from currently recovering markets
• What to avoid on social media during a recovery