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Increase Field Sales Effectiveness Through Advanced Selling with CRM
Using the right sales content application with CRM elevates rep performance in the field, by providing them with the right content at the right time, with an AI-powered platform. Advanced field sales, combining next generation CRM with smart sales content, optimizes the business process with increased user productivity using automation and insights, while empowering the sales rep with interactive presentation tools and the ability to quantify ROI for buyers.

In the back office, sales and marketing gain visibility into field insights such as what content to show buyers at the right time, what content performs well, and what the next best action is based on the performance of the content.

In this webinar, we’ll discuss how effectively integrating your field sales CRM with smart content ensures both management and individual sellers see the maximum benefit, drives user adoption, and increases your return on investment.

Join Tony Kavadas, EVP of Global Alliances at Mediafly, and Sebastine Augustine, VP of Product Management, Sales Cloud Retail Execution at SAP, to learn how to:
• Diagnose your buyers' needs with data to increase sales effectiveness
• Quantify the value of your solution with content that resonates
• Measure sales and marketing effectiveness for improved alignment

May 30, 2019 12:00 PM in Central Time (US and Canada)

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Tony Kavadas
EVP of Global Alliances @Mediafly
As the EVP of Global Alliances and International Sales at Mediafly, Tony Kavadas works to expand business relationships on a global scale through strategic alliances. With more than 25 years of experience in various enterprise SaaS sales positions, Tony understands the challenges that sales professionals face each day. Tony has led, managed, and scaled sales organizations that deliver business value on an international scale. He applies his on-the-ground sales knowledge to drive growth, expansion, and revenue globally.
Sebastine Augustine
VP of Product Management, Sales Cloud Retail Execution @SAP
Sebastine Augustine is the VP of Product Management for Retail Execution in SAP Sales Cloud. With more than 15 years of experience in enterprise CRM and analytics with a special focus on consumer industries, Sebastine is responsible for building solutions to improve field sales effectiveness, enhance sales productivity and generate higher ROI. Working with diverse customers across the globe, he focuses on transforming best practices in field sales into advanced selling capabilities within SAP Sales Cloud.