Is your email marketing where it should be to get the results you need to grow your business?
Most business owners know the value of email marketing but don’t always follow up on what it takes to build a responsive email list. Whether you have ten email subscribers or ten thousand, you will not step up from any plateau you’ve been stuck at until you grasp the importance of capturing—and retaining—email subscribers.
You can do this by educating yourself on the best email strategies needed to succeed. You need to start building your subscriber list now because next to your website it’s one of your most valuable marketing assets.
As Joe Pulizzi from the Content Marketing Institute says:
“An email list is critical because you can’t build your content on rented land. So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience.”
If you have been putting off building an email list or have not been consistent in your email marketing than this webinar is for you. By attending this webinar, you will have a workable plan and the knowledge it takes to move forward on creating email strategies that work for your business or organization.
Here are the areas that will be covered:
Building Your Community
Take Care of Basic ‘Set and Forget’ Strategies
Perfecting Your Pitch
Daily List-building Activities
Finding Your Perfect List-building Mix
Wanda Baader is a consultant and founder of Strategize Your Success a full-service marketing agency that specializes in working with entrepreneurs and business owners.