The first lesson of sales is this: nobody cares about you or your product.
They don’t want you to waste their precious time talking about
features and functionality. They don’t want to hear about how
many awards your product has won. They want you to solve one
of their problems.
Learn how to:
- Diagnose the root cause of your prospect’s problem
- Improve your messaging and clearly articulate how you solve that problem
- Shorten the path to revenue