Balancing Resident, Sustainability, and Tourism Business Needs: The Risks & Rewards

Leading up to 2020, more and more destinations struggled with – and introduced new approaches to managing – excess demand. At their core, destination organizations exist to strengthen quality of life and sustain the very things that make a destination appealing. These were at risk during 2020. As the world moves towards recovery, destinations are once again tackling the issue of effective management. This lively discussion will dive into differing views on the approaches, as well as the risks and rewards.

Moderator:
Steve Paganelli, Head of Destination Marketing, Americas, TripAdvisor

Panelists:
Amir Eylon, President & Partner, Longwoods International
Cathy Ritter, Director, Colorado Tourism Office
Jennifer Wesselhoff, President & CEO, Visit Park City
Kalani L. Ka‘anā‘anā, Director of Hawaiian Cultural Affairs & Natural Resources, Hawai‘i Tourism Authority