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CoCoRaHS WxTalk Webinar #83
The Graphics Boom – How Not to Go Bust
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Presenters: Todd Glickman and Craig Allen
WCBS Radio
New York, NY
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The first TV weather graphics systems were introduced in the early 1980s. At the 14th AMS Conference on Weathercasting in Clearwater Beach, FL (June 1984), Todd Glickman gave a presentation that suggested best practices TV weathercasters could use to keep their audience engaged, primarily using radio weathercasting techniques. Now 38 years later, TV weathercasters show on-air sophisticated model presentations, high-resolution radar displays, and present forecasts farther into the future. But what has not changed is that they are challenged with telling a story that their viewers will understand, appreciate, and remember. In this presentation, we’ll look at techniques to best connect with the viewer – and surprise! – in this regard, not much has changed.

Oct 20, 2022 01:00 PM in Eastern Time (US and Canada)

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