This session will explore ageism and the ways in which to overcome it in order to get women 55+ engaged in physical activity and recreation. Further, we will hear about work being done by Canadian Women and Sport (formerly CAAWS) that describes the challenges, solutions and motivations for women to become and stay active. Finally, two speakers will share how they’ve put these lessons into practice and talk about their own personal lived experience.
This webinar is a part of CPRA’s Gender Equity in Recreational Sport initiative. The initiative includes a number of projects informed by best practices and evidence, in an effort to increase the participation and retention of women and girls in recreational sport in Canada. This effort received funding from, and supports, the Government of Canada (Sport Canada) commitment to achieve gender equity in sport at every level by 2035.