With the recovery from COVID-19 gaining momentum, marketing to drive demand is only half of the equation for bringing visitors back to our markets. The destinations that recover fastest are going to be the ones that can inspire consumer confidence to push interest into action. Miles Partnership has supported hundreds of DMOs to look beyond their own channels to the power and reach of major platforms from Google to Facebook, Apple to TripAdvisor. CA Clark and Kim Palmer will summarize three strategies your DMO can take to create the critical holistic balance between marketing and optimization to support your destination and local businesses. We’ll talk with Nerissa Okiye, Tourism Director in Martin County on Florida’s East Coast and Cabinet Secretary of Tourism Jen Paul Schroer from the state of New Mexico about their experiences in leveraging these strategies to support the community – the tips, lessons, and suggestions from the ‘front line’ of destination marketing during this crisis.
CA Clark, VP of Technology and Kim Palmer, Destination Optimization Program Director are two of the industry’s most experienced and well-known authorities on the trends and challenges facing DMOs, as well as the ever-changing opportunities across platforms such as Google in the travel industry. CA and Kim lead the development of the Destination Optimization Program and each brings decades of experience working around the world with destinations and their tourism and hospitality partners.
CA Clark, VP of Technology, Miles Partnership
Kim Palmer, Destination Optimization Program Director, Miles Partnership
Nerissa Okiye, Tourism Director, Martin County Florida Office of Tourism & Marketing
Jen Paul Schroer, Cabinet Secretary of Tourism, New Mexico Tourism Department