According to the Forrester SiriusDecisions 2019 B2B Buying Study, B2B buyers will have interactions with an average of nine different roles before signing on the dotted line. The goal of Revenue Enablement is to ensure the readiness of all customer-facing personnel with respect to the role-specific know-how and customer-facing expertise required to maximize every buyer or customer interaction
In this webinar guest speaker, Forrester’s Peter Ostrow joins MindTickle's Gopkiran Rao to establish business-critical and practical principles for sales, service, and marketing leaders to maximize the B2B experience across every customer-facing employee. They'll explain the importance of mapping and aligning the competencies and capabilities of customer-facing teams during the buyer lifecycle. They’ll also address how enterprises can approach onboarding, preparing for buyer interactions, and reinforcing the knowledge & skills of customer-facing teams to ensure a consistent customer experience that directly correlates to revenue outcomes.