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Unifying customer experience with enterprise content strategy
Does your website include content from multiple departments? If so, a departmental content strategy won’t solve your problems. Consider expanding your content strategy if you need content from all sources to be findable and usable for your customers. Enterprise content strategy recognizes that each content type is part of the overall user experience.

In this presentation, we will explore how to work toward a holistic content strategy across your customer-facing content groups.

Jun 10, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Elizabeth Patterson
Marketing Manager
Elizabeth analyzes market data and develops marketing plans and competitive analyses. She examines industry trends and plans editorial calendar content including podcasts, white papers, and blog posts. Elizabeth maintains and updates our three websites and manages our social media platforms. She also coordinates our conference involvement. Elizabeth holds a BS from Appalachian State University in Business and Marketing Education, and a MS in Technical Communication Management from Mercer University.