Social media marketing and the exposure that these platforms provide has undoubtedly had a great impact on the larger global economy, particularly in mitigating the effects of the global COVID-19 pandemic. The movement of surveillance capitalism has recently been the talk of mainstream media and political spaces for many reasons and this webinar will explore how the use of personal data in attracting consumers in these spaces is used as a means of maximising potential by businesses and suppliers. This webinar will look at how the role of social media companies and parliamentarians meet by exploring the powers and influence that parliamentary representatives and social media companies alike possess in regards to regulation, specifically to privacy laws.
Social media platforms are undoubtedly a great space for facilitating freedom of expression, such as debating national issues – something more traditionally associated to the role of Parliament. The webinar will explore the benefits and limitations of debating on these competing platforms.