In an increasingly crowded and competitive market, your reps must shift the conversation from a product comparison to a value-led discussion that offers unique business reasons for purchase decisions. Join us on June 24th to dig into the top sales challenges B2B companies face and learn how to combat them for stronger sales engagements that impact the bottom line.
In this session, Christy Wiggers will dive into how sales enablement technology helps B2B companies:
• Empower reps to be prepared for every buyer engagement with sales readiness, training and coaching
• Allow sellers to access the right vetted, updated and relevant content from any device at the right time for the right audience
• Leverage data to offer relevant and actionable insights
• Measure how sales content is used and shared by reps, consumed by prospects and if it closes deals