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Unpracticed Best Practices for Marketing Excellence: Modeler & Optimizer
Many common practices today are actually not best practices, as revealed in our Journey to Marketing Operations Maturity study. In fact numerous studies show that the typical approaches of the past decade must be shifted to achieve intended growth in the 2020s. This interactive live webinar highlights what’s needed now.

12:30-1 p.m. US Pacific = 3:30-4 p.m. US Eastern
> 21st January: The Automator & The Quantifier
> 28th January: The Modeler & The Optimizer
> 4th February: The Chaos Minimizer & The Social Butterfly
> 11th February: The Customer Conscience & The Connector
> 25th February: The Resource Expander & The Strategic Opportunist

This session focuses on 2 essential marketing department personas:
> The Modeler: facilitate customer management choices through real-time and strategic what-if scenarios
> The Optimizer: agile marketing applied to every Marketing specialty

Get inspired to rise above the norms via lesser-known best practices vs. common practices, applied to these scenarios. This session will not be recorded. No recording permitted. ClearAction’s Chief Customer Officer, Lynn Hunsaker, will present this live webinar with audience participation opportunities. Lynn is an AMA Certified Professional Marketer, SVAMA Past President, former Marketing Instructor at UC Berkeley Extension and San Jose State University, and former Marketing Director at Applied Materials. Unpracticed Best Practices are described in detail in ClearAction’s blog: Marketing Operations Value: 10 Essentials and in the related UC Santa Cruz — Silicon Valley Extension course taught by Lynn Hunsaker.

Unlearn common-practice myths and discover true high-growth better-practices.

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Jan 28, 2021 12:30 PM in Pacific Time (US and Canada)

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