Brand Character & Behaviors Under Crisis — Steven Morris, Matter Consulting

Character is not just tested but revealed during a crisis. How brands respond to the crisis will play a large role in how they emerge. Like it or not, your brand character and values will show in how your react and respond—internally through your culture, and externally to your audience.

As the pandemic expands, leaders, marketers and customer service teams are doing their best to keep up with and respond to swiftly shifting consumer and brand needs. This webinar conversation will explore how your brand can be thoughtful in signaling what it stands for, while taking care of your team.

To be discussed:
• Communication with customers that rises above the noise and aligns with your beliefs
• Exploration around “what’s in it for them,” now
• Culture-brand alignment to ensure there’s both care and consistency