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Adapting the Wisconsin IPM Program to the “New Normal” in Outreach Delivery: Successes, Challenges and a Balanced Way Forward
The University of Wisconsin Integrated Pest Management (UW IPM) Program has a long history of providing stakeholder-driven educational programming efforts since its inception in 1979. Given the long history, we’ve developed and continue to deliver foundational programs that are highly anticipated by clientele, such as hands-on Scout Schools and the experiential learning Custom Applicator Program. However, in the past 1.5 years of IPM programming during COVID-19 in-person restrictions we’ve “test driven” several new outreach delivery mechanisms. While we certainly won’t abandon in-person programs, the recent need to move programming online has revealed significant opportunities to deliver efficient, timely and impactful outreach to diverse and broad audiences. In addition, this modernized delivery pairs well with the current succession to the next generation of farmers and recent investments in improved statewide rural broadband access.
Moving forward, we look to strike a balance between continuing traditional outreach programs that are expected and valued by stakeholders and developing and delivering interactive and engaging online programming. In this presentation I will share recent successes, challenges and ideas for IPM extension in the “new normal” of outreach programming.

Dec 15, 2021 01:30 PM in Eastern Time (US and Canada)

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Jed Colquhoun
Professor and IPM Program Director @University of Wisconsin-Madison
Jed Colquhoun is a Professor of commercial specialty crop production and IPM Program Director at the University of Wisconsin-Madison. His work is centered at the crossroads of profitable agriculture and a protected environment. Colquhoun has also provided production and sustainability consulting services to the food industry for over two decades. He received his B.S. and M.S. degrees from Cornell University and his Ph.D. from UW-Madison. Prior to returning to UW-Madison, Colquhoun was a faculty member at Oregon State University.