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Flavor Innovation: Inside Driscoll’s and Plenty
In one of the most significant deals of 2020, the collaboration between Driscoll's & Plenty will be a defining moment for the future of indoor vertical farming.

Driscoll’s, the leading consumer brand in fresh berries, ‌and‌ ‌indoor vertical-farming‌ ‌company‌ ‌Plenty‌ ‌Unlimited‌ ‌Inc.‌, ‌recently‌ ‌announced‌ a joint development agreement to grow Driscoll’s proprietary flavorful strawberries year-round in Plenty’s vertical indoor farms. Their collaboration‌ will focus on optimizing flavor, texture, size and availability of strawberries.

Driscoll’s 100 years of farming heritage and focus on delivering Only the Finest Berries™ is the ideal complement to Plenty’s industry-leading, sustainable, indoor farming technology and commitment to growing the best tasting produce. Together, the two companies will work to bring flavorful strawberry varieties to market, leveraging the benefits of a controlled growing environment while also creating opportunity for berry expansion into regions that have historically been difficult to serve.

THRIVE is delighted that our open innovation partnership with Driscoll's played an important role in this opportunity. The future of food and agriculture is accelerated when leaders like Driscoll’s and Plenty come together to transform the growing process in ways that benefit consumers. Driscoll's have been an open innovation partner of SVG Ventures since 2016.

Join us on November 19th as we chat with Scott Komar, Driscoll's Senior Vice President of Global R&D & Plenty's Co-Founder and Chief Science Officer, Nate Storey as they share the inside story behind this recently announced collaboration!
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