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Marketing your Business
a. Instructor: James D. Aldea, California Capital PTAC Procurement Counselor

b. California Capital PTAC is offering a 90 minute hands-on workshop focusing on the Why, How and to Who you should market your business in particular, the product and/or service you are providing. The instructor will provide specific information as to why you should be marketing your product/service, how to market your product/service, and to what particular entity it should be marketed to.



Marketing is an essential role in that a relationship must be established between the customer and the buyer in order to do business with each other. Information must be researched, gathered, analyzed and interpreted in order for a business to decide who to market to and how to accomplish it. Communication on what you have to offer and who wants it will be discussed in order to gain a favorable impression and ultimately a contract to provide your product/service. In this workshop we will



1. Define Marketing

2. Discuss the product/service that you will be marketing

3. Show you how to perform market research

4. Discuss who you should market your product/service to
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