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Developing Effective School & Sports Online Fundraising Programs
While many schools and sports are operating on a new schedule, there is still a strong desire to support them at all levels. This class will explore a proven framework for leveraging school spirit and sports enthusiasm to produce ongoing fundraising programs that power sales through e-commerce and specialized graphics. You'll leave knowing how to:

• Develop relatable graphics that support schools and sports
• Launch an e-commerce store specifically tailored to school and sports fundraising
• Maximize exposure on social media platforms
• Use fundraising programs as a launchpad for expanding your traditional distributorship
• Implement community support into fundraising efforts
• Generate more profits with paid sponsorships.

Oct 15, 2020 03:00 PM in Eastern Time (US and Canada)

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JP Hunt
JP Hunt, MBA, is co-founder of InkSoft, the sales platform for the decorated apparel industry. With over 15 years of industry experience, he combines his expertise in e-commerce, digital marketing and strategic planning to help apparel decorators solve problems and grow their bottom line. He describes himself as a “coffee drinker and technology addict. Some people call me a marketing guru; I don't correct them.”
Craig Mertens
@Digital Art Solutions
Craig Mertens is the co-founder and General Manager of Digital Art Solutions. In June of 2019, Digital Art Solutions was acquired by Inksoft, an industry leader in sales and e-commerce solutions. Craig has been working in the apparel decoration industry for over 30 years. Prior to co-founding Digital Art Solutions, he was a top-producing manufacturer's rep in the imprinted sportswear industry. He has spent his career developing products and services that assist in managing graphics, optimizing sales and growing profitable businesses. His approach is based on a concept called ASSET: (A)rtwork + (S)oftware + (S)upport +(E)quipment + (T)raining = Success. He is the inventor of the process of creating rhinestone heat transfers and rhinestone decals with a vinyl cutter and a heat press, and has a wide range of expertise in graphics and production for screen printing, vinyl graphics, rhinestone multi-decoration, embroidery, applique, digital printing and laser engraving.