For more than 25 years, SNP Communications has worked with the founders and leaders of some of the most interesting companies around the globe. With a mission to search the world for the good people and help make their truth persuasive, SNP believes that effective leaders have the ability to get an audience to listen, pay attention, and be motivated to action. They help craft strategic messages; coach on executive presence, leadership style and change management; and bring messages to life with their creative services.
Stories are a way to reach the hearts and minds of listeners, inspire others to action, and make something memorable. A good story told well can communicate complex ideas in a simple, repeatable way. It can set context quickly and connect the speaker with his or her audience on an authentic, emotional level.
In this Storytelling workshop, we’ll understand how to better use stories to make content more memorable, acquire and practice a very practical framework for creating stories, and discover three stories every leader needs to be able to tell and why.
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