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You know that your library is vital to your community, but how do you communicate its importance to elected officials, community leaders, funders, and other key stakeholders? How can you talk about what your library does using their language? Learn how to use The E’s of Libraries® – Education, Employment, Entrepreneurship, Empowerment, and Engagement – to demonstrate why your library is essential. United for Libraries Board Member Alan Fishel will discuss the concept of The E's of Libraries® and how to overcome the "reality-perception" gap that comes with library advocacy.