The pause in global tourism brought about by COVID-19 offers a unique opportunity for destinations and travel businesses to reflect on the development of our industry, and to ensure that when tourism comes back, it does so in a way that is sustainable for the environment and for local communities.
In Dragon Trail’s October webinar, we speak to industry leaders about the awareness of and commitment to sustainable tourism within the Chinese market, and what steps can and are already being taken to make international travel more sustainable on both an environmental and social level.
Attendees will learn about Chinese market awareness, China’s new Sustainable Market Alliance, and what destinations and travel businesses can do to support the sustainable development of tourism during the COVID-19 recovery phase.
- Roi Ariel, General Manager, Global Sustainable Tourism Council (GSTC)
- Zheng Yu, Campaign Manager, World Animal Protection China
- Schubert Lou, COO, Trip.com Group