In this sales training, we will discuss the management, planning and strategy around key accounts. We will focus on the 10 requirements for Key Account Management (KAM) and the associated plan. When planning your Key Account Management strategy, often times is just the account that is included, there is so much more. We will dive into every accept of managing key accounts from stakeholders, opportunities, customer initiatives, problem resolution, child accounts and strategic business units. We will also, demonstrate how Key Account Management can be executed in Salesforce.