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A Deep Dive into Attribution Modeling
Do you know which attribution model to use to measure the effectiveness of your campaign? First-click? Last-click? Linear? 50/50? There are quite a few different models, and it’s easy to be overwhelmed, confused, and frustrated about choosing one. Taking a peek into the Model Comparison Tool inside of Google Analytics makes things more confusing. Join us for a 1-hour workshop where you’ll learn more about different attribution models and which one to select for your campaign’s measurement (or not).

You’ll learn the following:

*How to set the ideal attribution model for your business
*How to compare results across different attribution models
*How to compare results across platforms that are using various attribution models

Jul 28, 2020 11:00 AM in Central Time (US and Canada)

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Brett Lohmeyer
Director of Analytics + Decision Science @Anvil Analytics + Insights