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Powering Customer Journeys with Omnichannel Marketing

00:47:00

Mar 19, 2020 12:29 PM

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Speakers

Joe Stanhope
Vice President, Principal Analyst @Forrester
Joe is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe was also a principal analyst at Forrester from 2010 to 2013, covering digital intelligence, including web, mobile, application, and social analytics as well as online testing and targeting. Prior to returning to Forrester, Joe was chief marketing officer at Hireology, where he oversaw the company's demand generation, business development, communications, and product marketing. Joe has also served as senior VP of marketing at Signal, and chief strategy officer at SDL. Joe holds a BS in business administration from the University of Illinois at Urbana-Champaign.
Jeremy Fosczc
Senior Consultant @Allant Group
Jeremy Foszcz brings more than 10 years of MarTech experience. He specializes in real-time marketing and omnichannel orchestration, striving to provide companies with more personalized communications to their customers to improve revenue and reduce wasted marketing dollars.