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MEX Live: Designing healthcare UX with Sofia Svanteson, CEO, Elsa Science
Join Sofia Svanteson, CEO of Swedish start-up Elsa Science, as she talks to MEX founder Marek Pawlowski about designing good user experience for healthcare, as well as sharing her pioneering career story.

Sofia's journey as a designer began in the late 90s at Razorfish before founding her own agency - Ocean Observations - which has played a defining role in shaping digital user experience for a global client list.

Equipped with those skills as a designer and agency founder, Sofia went on to co-found Elsa Science in 2017 as a spin out from a client project. Focused initially on helping patients with chronic rheumatic diseases, Elsa recently raised a further EUR 2m from investors such as the Norrsken Foundation, Inventure and Crowberry Capital. It is continuing to advance its self-monitoring tool, which helps patients identify correlations between lifestyle and health outcomes to better personalise their treatment.

This special 60 minute livestream edition of the MEX podcast includes live Q&A and your chance to put your questions direct to Sofia and Marek.


Free to attend, but we need your help to keep MEX going! If you're able to show your support, please become a MEX Patron by making a donation (any amount welcome) today at https://mobileuserexperience.com/patrons/.

May 27, 2020 03:00 PM in London

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Sofia Svanteson
CEO @Elsa Science
Sofia Svanteson is an entrepreneur with a background in human computer interaction from the Royal Institute of Technology in Stockholm. Sofia has been working on digitalisation assignments for companies and organisations worldwide for more than 20 years. She has been a member of the Swedish Governments’ expert group on digitalisation, and in 2014 she was appointed by EU Commissioner Neelie Kroes as a model for young women to choose an education in technology. Since 2001 Sofia has had leading roles in the innovation and design agency Ocean Observations, with offices in Stockholm and Tokyo. Today she is focused on building Elsa, a new start-up in life science. https://www.linkedin.com/in/sofiasvanteson/
Marek Pawlowski
Founder @MEX
Specialising in experience-led design strategy, Marek advises clients ranging from startups to Fortune 500 companies on emerging technologies and user behaviour. In addition, Marek founded the MEX conference, podcast and journal in 2004 and has guided it to become one of the longest established professional communities in this field. His thoughts on the role of digital in society are widely shared, including being featured by the likes of the BBC, CNN, Reuters and Wired. https://www.linkedin.com/in/mjpawlowski/