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Meltwater: How to Build Real Connection and Community into Your Marketing & PR Strategy


Nov 20, 2020 11:47 AM

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Ambera Cruz
Marketing Director @Meltwater Americas
As the head of Marketing for Meltwater Americas, Ambera Cruz is responsible for applying an integrated marketing approach to drive customer loyalty, industry leadership, and organizational growth. Passionate about all things that fall into that sweet spot which intersects compelling content, digital strategy and customer experience. Ambera has built her career in both North America and in Asia-Pacific, which has strengthened her ability to understand various markets.
Michèle Barmash
Head of Global Communications @Mackage⁣
Michèle Barmash started her career in Montreal at L'Oréal and then moved to the agency side, where she worked at Citoyen Optimum/Citizen Relations. She has worked with brands in several categories, including Sephora, La Baie, Michael Kors, Procter & Gamble (Tide, Pampers, Gain), KAO (John Frieda, Bioré and Jergens), Ethan Allen, General Mills and Bacardi. She also activated at prestigious events such as the Emmy Awards, the Sundance Film Festival, the Golden Globes and TIFF. in 2013 she became Reebok’s Global head of Public Relations where she managed many global product launches and partnerships around the world, working alongside celebrities like Gigi Hadid, Miranda Kerr, Kendrick Lamar, Future, Ruby Rose, Lena Dunham, Zoe Kravitz, Conor McGregor, Ronda Rousey, Shaquille O'Neal and Victoria Beckham. She has recently taken on the role as head of Global Communications at Mackage, overseeing PR, social media, influencer relations and collaborations.