Meltwater: How to Build Real Connection and Community into Your Marketing & PR Strategy

What 2020 has taught us is that every marketer and PR professional needs to be able to think on their feet. Budgets are not secure, marketing channels are in flux, and we are forced to rethink the way we engage consumers. When COVID-19 arrived, Michèle Barmash, Head of Global Communications at Mackage, was quick to rethink her strategy despite the uncertainty. Join us on November 20 as we discuss with Michèle how she turned challenges into possibilities, and made building trust and connection with customers a priority.⁣

00:50:00