One litre of milk costs you roughly one Euro in Italy. In Switzerland you have to pay around 1.6 Swiss francs for the same amount. The prices are regulated by the principle of supply and demand, balancing out the receipt of state subsidies with economic expenditures and investment on the production, distribution and marketing side. Hence, the supply chain that structures transactions from start to finish – from the producer to the consumer – traditionally considers the produce merely in economic terms. For some time now, there has however been a growing awareness that food – its production, distribution, and consumption – needs a holistic approach. In this view, the mechanics of supply and demand are not the sole determining factor but are intertwined with vital social and environmental considerations – such as the value of natural resources, animal wellbeing, and individual health. But how do you actually measure the true cost of food and what implications does such change of mentality have for the food producing industry?
In view of the 2021 Food Systems Summit, the Istituto Svizzero invites in collaboration with Bites of Transfoodmation to the Dispute TALKS, offering a platform of exchange and reflection about the future of food production and consumption.
Bites of Transfoodmation is an initiative that brings together young motivated innovators that are ready to take, or have already taken, a leap into the future of food systems. Through their concrete experiences, they will compare different paths and look for common denominators indicating the way towards the future of food systems. The challenge will be to translate these bites of future into words in the form of a Transfoodmation manifesto accompanied by some lines of action. The ultimate goal is to create a movement of change and contribute to the outcome of the 2021 Food Systems Summit.