We've all heard—or maybe even sighed out of frustration—the iconic phrase, "kids today!" These "kids" and young adults are the next generation of dairy consumers who are increasing in purchase power and impacting the marketplace. Born between 1997 and 2012, Gen Z, as they're officially labeled, are the digitally native, gaming generation that demands something different from the foods they eat.
In this webinar, we'll unpack what drives Gen Z to choose dairy and interact with brands. You'll learn what Gen Z cares about from food beyond basic nutrition. We'll present new research that shows how Gen Z's approach to dairy speaks to body, mind, and heart paving the way for growing dairy's relevance to the Gen Z consumer.
1. Describe the values that Gen Z applies to choosing dairy
2. List the top barriers that limit Gen Z's dairy consumption
3. Identify opportunities to establish Gen Z as life-long dairy consumers
Funding for this project was paid for by New England Dairy and the Connecticut Milk Promotion Board.