Being a data-driven organisation is increasingly the vision for businesses looking to leverage the power of data and analytics, as well as to maintain their market share in the face of disruption. Defining exactly what the vision will mean in practice is complex, however, and will involve the transformation of processes and technology, as well as the company’s culture.
So how do you define the roadmap that leads towards this new data-led operation? What are the levers of success in such a transformation and what are the typical obstacles? What do quick wins look like to sustain investment?
In this discussion, Martin Squires, director of advanced analytics, Pets at Home and Helen Mannion, global chief data officer, Specsavers, will be joined by Andy Rowe, head of marketing sciences, RAPP to explore what it takes to become genuinely data-driven. The conversation will be facilitated by David Reed, knowledge and strategy director, DataIQ. Registered participants will have an opportunity to put questions to the panel through the course of this strategic discussion for data and analytics leaders.